Privacy Policy

Last updated: May 26, 2026

Jifu LLC ("Ruck Tactical," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from our store.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information when you place an order, create an account, or interact with our website:

Personal Identification Information: Name, email address, phone number, shipping address, and billing address.
Payment Information: Credit card details, debit card information, or other payment method data. Please note that all payment transactions are processed securely by our third-party payment processor, Stripe. We do not store full credit card numbers on our servers.
Account Information: Username, password, and order history associated with your account.
Automated Information: IP address, browser type, device information, browsing behavior, and cookies when you navigate our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment: To process and ship your orders, send order confirmations, and provide customer support related to your purchases.
Customer Service: To respond to your inquiries, resolve issues, and provide technical support.
Marketing (Opt-In Only): If you have opted in to receive marketing communications, we may send you promotional emails about new products, special offers, or other information we think you may find interesting. You can unsubscribe at any time using the link provided in our emails.
Website Improvement: To analyze usage trends, improve our website functionality, and enhance your shopping experience.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Shipping Carriers: We share your name, address, and phone number with shipping carriers (such as USPS, FedEx, UPS, DHL, and local carriers) to deliver your orders.
Payment Processors: We share necessary payment information with Stripe and other payment processors to securely process your transactions. These processors have their own privacy policies governing the use of your data.
Service Providers: We may engage trusted third-party service providers to assist us with website hosting, email delivery, analytics, and customer support. These providers are contractually obligated to protect your information and use it only for the services we request.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests by public authorities.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically, we retain order information for our business records for a period of [number] years. Account information is retained until you request deletion of your account.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: You have the right to request a copy of the personal data we hold about you.
Correction: You have the right to request that we correct any inaccurate or incomplete information.
Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).
Opt-Out: You have the right to opt out of marketing communications at any time.

To exercise any of these rights, please contact us at support@rucktactical.com. We will respond to your request within a reasonable timeframe.

6. Cookies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to review their privacy policies before providing any personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Company: Jifu LLC
Email: support@rucktactical.com